One of the challenges in creating a successful and lively social platforms, is the question of continuously engaging users.
It is obvious today that knowledge management is based on the social atmosphere of companies and organizations. Do we want to hand out bonuses? Maybe deduct salary from users that don't contribute?
One approach is to use reputation. As human beings, we have a strong sense of community hierarchy and respect towards one another. People that have higher reputation are honored with higher respect and taken more seriously. For Jewish religious people, there are different levels of Rabbais. Same thing goes for professors or other high ranked personas.
Stack overflow, the most popular software development Q&A platform, has a sophisticated reputation system. Every action a user performs or interaction they're involved in produces an increase in reputation: answering questions, being up-voted on your answer, leaving a reply, up-voting answer etc.
This methodology proves to work because many users invest a lot of time in maintaining their reputation by being active on the platform. People with high reputation are considered to have better answers. It is so successful that companies who seek to hire employees look into their candidates ranking in Stack Overflow. Some candidates even include it in their CV!
Gamification is a bit more advanced approach. While it is kind of reputation ranking, since there's an explicit or implicit ranking, it is mainly focuses on adding fun to the intended task.
We can look at Waze or Moovit as socially-powered apps. At their begging, both apps relied on crowd-sourced updates for fixing map data, road data, incidents report, real-time reports and more. Both companies used games to encourage users to report. Waze encouraged users to drive through certain locations to improve their database by adding virtual tokens to their balance if they pass there.
These tools can encourage users to share knowledge and insights, but they have to be crafted carefully to be successful (Waze & Moovit dropped their gamification incentives as time went by...)
Stack overflow, the most popular software development Q&A platform, has a sophisticated reputation system. Every action a user performs or interaction they're involved in produces an increase in reputation: answering questions, being up-voted on your answer, leaving a reply, up-voting answer etc.
This methodology proves to work because many users invest a lot of time in maintaining their reputation by being active on the platform. People with high reputation are considered to have better answers. It is so successful that companies who seek to hire employees look into their candidates ranking in Stack Overflow. Some candidates even include it in their CV!
Gamification is a bit more advanced approach. While it is kind of reputation ranking, since there's an explicit or implicit ranking, it is mainly focuses on adding fun to the intended task.
We can look at Waze or Moovit as socially-powered apps. At their begging, both apps relied on crowd-sourced updates for fixing map data, road data, incidents report, real-time reports and more. Both companies used games to encourage users to report. Waze encouraged users to drive through certain locations to improve their database by adding virtual tokens to their balance if they pass there.
These tools can encourage users to share knowledge and insights, but they have to be crafted carefully to be successful (Waze & Moovit dropped their gamification incentives as time went by...)
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